$15.00
| Who is it for? | All Curl and Texture Types |
| Best for? | All Curl Types |
| Format | Gel |
Protect clothes with a towel during application. Section your hair and apply to wet, detangled curls.
Smooth over each section, then rake to ensure it coats every strand.
Select your desired styling method (scrunch/fingercurls/shingle) to enhance and define. Dry with a diffuser to allow the color to set.
After hair is fully dry, scrunch again to break the cast. Be gentle to avoid color fallout. Enjoy your new look!
Your journey to embrace and empower your natural hair texture.
Overall rating: 4.378049 / 5 from 164 reviews.
Hair Makeup - Ruby offers vibrant, temporary hair color that coats hair without dyeing. Customers praise its easy application, great hold, and lovely color. However, some experienced stains and mixed results on hair color.
Review topics: ["color","look","results","hair","gel","cast","application","curls","definition"].
"I used this in my very black hair that had been dyed the day before thinking it wouldn’t do anything but I was so amazed!! It is truly amazing! It really toned down my black and gave me a mahogany color that I love!! And the hold!!! So so good!!! I came to order more immediately"
"I was able to become Chappel roan with the red and copper hair makeup combined. I loved how I was able to see my hair in a different color without the damage of bleach."
"This is my absolute favourite new product! The colour is so vibrant, its super easy to use, my curls love it, and the result is beautiful. This has now become a staple in my curl routine."
"It gave my dark brown hair a nice, deep red color and held my waves well alone, even better when used with a little bit of my styler. I did have some fall out the first time I used it, but I think with practice this will not be a problem. It did not get color my pillow overnight and it looked good for 2-3 days. It was a bit drying as some of the other reviews mentioned, but when I added some leave in, it wasn’t bad. I will use this again for a fun pop of color, and will try the other colors in the future!"
"Love this colour gel! So versatile, I can add strands of colour or do ab all over effect. Makes my hair feel and look soft too."
"I have used this twice now and am super impressed at how the colour comes through (better in reality than in my pics!). There is a slight shimmer/sparkle to the red. I like wearing it on the ends of my hair, the first pic is straight after applying, the second is a couple days later. I found it easier to apply with my fingertips instead of the palms of my hands. On the second time I used it, I used a leave in conditioner before applying the colour, which I definitely recommend if you have dry ends like I do; the colour was slightly drying for them. I did experience some red transfer onto the collar of a light top a couple days later and also onto a sofa I sat on! When styling my hair/tying it back for bed, it also got on my hands. Overall I'm pleased and do recommend this, so long as you're prepared for the things I mentioned :)"
"These hair makeup gels are the best hair product I’ve used for a very long time. I have dark auburn curly hair and in my 40s so have a sprinkling of white hair. These gels applied to damp hair not only give my curls great definition, volume and a luminous colour glow but they also cover any grey hairs. I have nearly all the colours and mix them on my hands when I apply to get a selection of colour highlights. They mix really well, particularly the ruby and gold. My only hope is that they are never discontinued!!"
"It was ok"
"Amazing result. This works really well as both a curl gel and a red coloring. Washed off my hands and bathroom surfaces with just water. Didn’t stain my hair at all. Hair got a little more tangled than usual, because the product makes your hair stick to itself a bit, but I was able to restyle with water and a comb and wear the red for multiple days (your pillow case will get some color on it)"
"I used this on my pre-coloured but faded red hair and also dark roots and it brightened it up a treat! Beware, it is messy to apply and you should be careful to cover clothes and let your hair dry before changing. Great product nonetheless"
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Curlsmith USA
Curlsmith USA
